Shopify DevelopmentA store builtaround the checkout.
Most stores are designed first and asked to sell afterwards. We start at the other end — with what a stranger has to decide before they will pay you — and build the pages backwards from there.
- From ₹40,000
- 3–5 weeks to launch
- 30 days post-launch support
Why it matters
The store is notthe brochure.
A visitor who leaves without buying rarely leaves because the design was wrong. They leave because something they needed to know was missing, slow or hidden. These are the six places that usually happens.
Speed is the first objection
Every extra second before a product image appears loses a share of the people waiting for it. On mobile data in a tier-two city that is not a rounding error, it is the whole difference.
Fewer abandoned visitsProduct pages that answer back
The page has to handle the objection that is actually losing the sale — sizing, delivery time, what happens if it is wrong — instead of listing features the buyer never doubted.
Higher conversion rateA checkout with nothing extra in it
Every field, upsell and account prompt between the cart and the payment is a chance to reconsider. We take out everything the order does not need.
Fewer carts abandonedOrder value, not just orders
Bundles, thresholds and honest cross-sells raise what a customer spends without spending more to acquire them — the cheapest revenue in ecommerce.
More per orderThe second order is the profitable one
Acquisition is paid for once. Post-purchase flows, reorder prompts and a reason to come back are what turn a single sale into a customer worth having.
Revenue you keepBuilt so it can rank
Collection structure, URL handles, schema and page speed decide whether the store shows up in search at all. Retrofitting that after launch costs several times what building it in costs.
Organic traffic later
What's included
Everything betweenan idea and a sale.
Design, build, the plumbing behind it, and the thirty days after launch when the real problems show up.
Design and build
The store itself — designed for your catalogue rather than fitted to a theme's assumptions about it.
- Custom theme design and development
- Mobile-first layouts, tested on real devices
- Product, collection and landing page templates
- Cart and checkout customisation
- Brand system: type, colour, imagery rules
- Accessible markup and keyboard navigation
- Content entry and product setup
- Theme documentation for your team
Commerce plumbing
The integrations a store needs on day one, configured and tested rather than installed and hoped for.
- Payment gateways — Razorpay, Stripe, UPI
- Shipping rates and courier integration
- Tax and GST configuration
- Inventory and variant structure
- App selection, setup and speed audit
- Email and SMS flows
- Reviews and user-generated content
- Multi-currency where it applies
Migration
Moving an existing store without losing the traffic it already earns. The redirects matter more than the design.
- WooCommerce, Magento and custom platforms
- Products, variants and media
- Customer records and order history
- URL mapping and 301 redirects
- Search Console and analytics continuity
- Staged cutover with no downtime
Measurement and aftercare
A store you cannot measure is a store you cannot improve. Set up before launch, not after the first bad month.
- GA4 and enhanced ecommerce events
- Tag Manager and conversion tracking
- Heatmaps and session recording
- Core Web Vitals baseline
- 30 days of post-launch support
- Optional monthly CRO retainer
How we work
Four weeks,in four moves.
A custom store takes three to five weeks. Migrations take five to eight. The sequence is the same either way, and nothing skips ahead.
01
Catalogue and decisions
How the catalogue is actually structured, who buys it and what they need to know first. This is where a migration's redirect map gets written, too.
Structure before pixels02
Design the path to pay
Home, collection, product, cart, checkout — designed as one sequence rather than five screens, because that is how it is used.
Designed as a sequence03
Build and wire
Theme development, payments, shipping, tax, apps and analytics. Everything tested on real devices and a real connection, not just a desktop preview.
Nothing ships untested04
Launch and watch
Staged cutover, redirects verified, then thirty days of watching what real customers do and fixing what the build could not have predicted.
30 days of aftercare
Case study
One store,in four moves.
A growing catalogue on a bought theme, with more traffic every month and a conversion rate going the other way.
Challenge
More visitors. The same number of orders.
Paid media was working and the store was not. The instinct was a redesign. The session recordings said something narrower: almost everyone who reached checkout completed it, and almost nobody reached checkout from a product page on mobile.
Strategy
Fix the product page, not the brand.
The delivery estimate and the returns policy sat below three screens of lifestyle imagery, and the variant picker pushed the add-to-cart button off the first screen entirely. None of that is a branding problem, and a redesign would have cost ten times what fixing it did.
Execution
Above the fold, in order of doubt.
Price, variant, delivery estimate and returns terms moved above the fold on mobile. The theme's product images were re-exported and served responsively, which took most of a second off the page. Checkout lost two optional fields and the account prompt.
Outcome
The same traffic, further down the funnel.
More sessions reached the cart, and the drop between product page and cart stopped being the largest gap in the funnel. The lesson stuck: the next three changes were also chosen from recordings rather than from opinion.
A representative engagement, not a named client, and deliberately without figures. We publish numbers only with a client's name attached to them.
Is this for you
Shopify suitssome businesses.
It is the right platform for most D2C brands and the wrong one for a few. The difference is usually catalogue complexity and how much of the storefront you need to control.
Worth talking to us if
- You are selling physical products direct to consumers and want to stop fighting the platform.
- Checkout, speed or mobile experience is costing you completed orders.
- You want to run the store yourself day to day, and bring us in for the parts that need building.
- You are moving from WooCommerce or a marketplace and want the migration handled properly.
Probably not a fit if
- You need deep custom logic in the checkout — Shopify's is not fully editable outside Plus.
- Your catalogue is thousands of variants with complex rules. It can be done; it stops being the cheap option.
- You have no traffic yet. A better store converts the visitors you have and creates none.
- You want the lowest monthly cost above everything. WooCommerce is cheaper to run and more expensive to maintain.
We publish the Shopify and WooCommerce comparison for exactly this reason — read it before you decide.
FAQ
Questions beforethe first call.
Cost, timeline, migrations and what happens after launch. Anything else, ask on the call.
Our Shopify stores start from ₹40,000 for a custom-designed store with essential pages, product setup and checkout optimisation. Every project includes design, development, app setup and a 30-day post-launch support period.
A fully custom Shopify store typically takes 3–5 weeks from strategy to launch. Complex stores with migrations, custom apps or advanced integrations take 5–8 weeks.
Yes. We regularly take over and redesign existing Shopify stores — improving conversion rate, page speed, mobile experience and brand consistency.
Yes. We handle full store migrations from WooCommerce, Magento, PrestaShop and custom platforms — including products, customer data, order history and URLs — with zero downtime.
Yes. We run CRO audits using heatmaps, session recordings and analytics to identify where visitors drop off, then design and test improvements to increase conversion rate.
Yes. We offer monthly support retainers covering updates, A/B tests, seasonal optimisations, speed improvements and ecommerce consulting.
Every store we build is designed mobile-first. With over 70% of ecommerce traffic on mobile, we optimise for mobile checkout, product browsing and page speed from day one.
We're a local Shopify development agency that combines Shopify expertise with a revenue-first approach. Every store is measured by conversion rate, AOV and revenue — not just design.
Helpful guides
Related reading
Continue with practical guides written from live accounts by our team.
Explore
What a storeneeds next.
Launching is the cheap part. These are the three things that decide whether the store earns back what it cost.
- Ecommerce StrategyWhere the money actually goes once shipping, fees and returns come out — and which channels are funding the business rather than being funded by it.
- Meta AdsThe demand a new store does not have yet. Paid social is where most Indian D2C brands find their first thousand customers.
- SEOCollection pages that rank, so the store stops being entirely dependent on what you pay for traffic this month.
- Amazon ManagementThe other half of Indian ecommerce. Most brands need both, and running them as one business is what keeps the margins honest.
Tell us aboutthe catalogue.
Send us what you sell and where you sell it now. We will tell you what the build involves, what it costs and how long it takes — before you commit to anything.