We help businessesmake bettergrowth decisions.
Most marketing money is not lost on bad campaigns. It is lost on good campaigns nobody could measure, and on decisions made from numbers that were never checked. That is the problem this company was built around.
What we are for
Marketing should not feel like gambling.
Most businesses we meet have spent months putting money into channels without ever finding out which part of it produced revenue. Not because they were careless — because nobody set the measurement up before the spending started, and after that it is guesswork with a dashboard on top.
So the work is always the same shape. Find out what is actually happening, fix what the measurement says is broken, and only then spend more. It is slower than it sounds in a pitch and it is the reason clients stay.
How we decide
Four trade-offswe make every time.
Principles are only useful when they cost something. Each of these is a choice between two reasonable things, and we always pick the same side.
Revenue before reach
Impressions, reach and engagement are not business outcomes. Every engagement is measured against enquiries, sales and revenue — even when a reach number would have looked better in the report.
Costs us the good-looking slideData before opinions
Targeting, creative and budget decisions get justified by what the account shows, not by taste or by what worked for a different client in a different category.
Costs us the fast answerSystems before campaigns
A campaign produces a result once. A system — tracking, structure, a review cadence — produces one every month, and gets cheaper as it goes.
Costs us the quick startLong term over shortcuts
We optimise for the twelve-month picture rather than the four-week spike. Most tactics that produce a fast spike are borrowing from the month after it.
Costs us the early win
Who writes here
Deepti Ranjan, Founder
Deepti Ranjan founded Quvanta Media in Bhubaneswar and runs the accounts himself. He writes here about what paid media and search actually cost in India, using figures from live accounts rather than industry averages.
Where we are
A short company,honestly described.
No dates on this yet. We would rather leave a sequence undated than put a plausible year on a page where it could be checked.
The starting point
One question nobody could answer
Business owners who had spent real money on marketing and could not say which part of it worked. Not one of them had been given a straight answer, and most had stopped asking for one.
The first work
Measurement before media
The first engagements were mostly unglamorous: tracking that had never been set up properly, conversions counting the same sale twice, reports built from a platform's own marking of its own homework. Fixing that changed the numbers before a single campaign did.
Now
Seven services, one method
Search, paid social, SEO, websites, Shopify, marketplace and the strategy that decides between them. Different craft in each, the same method underneath: find out what is true, fix the constraint, then spend.
Next
Published results, with names on them
The case studies on this site carry reasoning and no percentages, because we publish figures only with a client's name attached and we do not have those permissions yet. Getting them is the next thing on this list.
How an engagement runs
Four steps,and you can stopafter the first.
The audit stands on its own. If it says the problem is not something we can fix, that is the finding, and you keep it.
01
Audit
Tracking, channels, unit economics and competitors. Written up as findings rather than opinions, and yours whether or not we go further.
Yours either way02
Plan
What to fix, in what order, and what each one is expected to move. Signed off before anything is built.
03
Build
Campaigns, pages, tracking and reporting, tested before launch. Nothing goes live that cannot be measured.
04
Review
Weekly on the account, monthly on the business. Every report ends in one named next action rather than a summary.
What we don't do
The list thatmatters more.
Anyone can publish what they offer. This is the half that tells you what working together is actually like.
Vanity metrics
No report leads with impressions, reach or engagement rate. If a number cannot be traced to an enquiry or a sale, it does not open the conversation.
Long lock-ins
No twelve-month contracts to get a reasonable rate. If the work stops being worth it, you should be able to stop.
Outsourcing your account
The people you meet are the people in the account. Nothing gets passed to a white-label agency you were never told about.
Hidden fees
One retainer, stated up front. Ad spend goes directly to the platform and we take no percentage of it.
Template reports
Reporting comes from your own Analytics and Search Console rather than a tool only we can see, so every figure is one you can check yourself.
Guarantees nobody can make
No promised rankings, no promised ROAS. Nobody controls Google's index or Meta's auction, and an agency that says otherwise is describing a different internet.
FAQ
Six questionswe get asked.
The ones that come up before a first call.
Three things: we report on revenue outcomes (not vanity metrics), paid media goes live in ten working days, and every account is managed by the senior specialist who onboarded you — not handed to a junior.
Yes. We work with businesses at various stages — from startups building their first acquisition channel to established brands scaling existing campaigns.
No. While headquartered in Bhubaneswar, we manage campaigns for clients across India and internationally via live dashboards, weekly reports and monthly calls.
Our deepest experience is in D2C ecommerce, real estate, healthcare and local services. Our methodology applies to any business that acquires customers through digital channels.
Yes. Website development and Shopify store development are core services. We build high-performance, conversion-focused sites using Next.js and custom Liquid themes for Shopify.
Yes — Meta Ads (Facebook and Instagram) and Google Ads (Search, Shopping, Display, YouTube) are our primary paid media channels. We handle strategy, creative, targeting, bid management and reporting.
Start withthe audit.
Forty-five minutes, no charge, and a written view of what is actually limiting growth. Whether that becomes an engagement is a separate conversation.