A skincare brand came to us with a 0.8% conversion rate. Without changing their ad spend or traffic, we made 5 changes and their CVR went to 2.9% in two weeks.
Change 1: Above-the-fold trust signals. We added star ratings, review count, and a money-back guarantee badge directly under the Add to Cart button. CVR lifted 0.4% from this alone.
Change 2: Product page video. We added a 30-second UGC-style video showing the product in use. Bounce rate on product pages dropped by 22%.
Change 3: Sticky add to cart on mobile. 70% of their traffic was mobile and the ATC button was below the fold. Making it sticky increased mobile conversions by 38%.
Change 4: Abandoned cart sequence. A 3-email sequence with a 10% discount on email 3. Recovered 14% of abandoned carts in the first month.
Change 5: Simplified checkout. Removed the account creation requirement and reduced form fields. Checkout completion rate improved by 19%.