When this D2C fashion brand came to us, they were spending Rs.3L/month on Meta Ads with a CPA of Rs.1,800. Within 90 days we brought that CPA down to Rs.1,080 - a 40% reduction - while maintaining the same spend.
The brand had three core issues: broad audience targeting with no structured funnel, creative fatigue with the same 3 creatives running for 6+ months, and zero retargeting.
We restructured the account into three clear layers: cold (prospecting), warm (engaged), and hot (retargeting). Each layer got its own budget allocation, creative set, and bidding strategy.
We produced 12 new creative variants across 4 formats - UGC-style video, static product, lifestyle, and social proof. Each was tested systematically using Meta A/B testing.
Results after 90 days: CPA dropped from Rs.1,800 to Rs.1,080 (40% reduction), ROAS improved from 2.1x to 3.6x, revenue grew 72% on the same budget. Top creative format was UGC video which drove 62% of conversions.