Amazon PPC in India has changed dramatically. Auto campaigns that worked in 2022 are bleeding money in 2025. Here is what we are doing differently for our clients.
The biggest shift is the move away from broad match keywords. We now build tightly themed ad groups with exact and phrase match only, backed by aggressive negative keyword lists.
Sponsored Brands have become essential - not optional. Brands running SB alongside SP are seeing 25-35% higher overall ROAS than those running SP alone.
Our current structure: one auto campaign for keyword discovery at low bids, manual SP campaigns by product category, SB campaigns for branded and category terms, and SD for competitor conquesting.
The sellers winning in 2025 are those who treat Amazon PPC like a full-funnel strategy - not just a way to boost individual listings.